MakingSense of Lead Generation

March 18, 2020

Still relying on lead-based marketing and MQLs? That’s old news.

Traditional lead generation is a thing of the past and inherently creates sales and marketing misalignment.

In this episode of MakingSense, we’ll discuss alternative tactics to lead generation, including orchestrated account engagement — the ideal scenario in which all members of your revenue team are aligned and laser-focused on a dynamic list of ideal, in-market accounts.

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