MakingSense of Intent Data

May 7, 2020

Fact: B2B buyers tend to remain anonymous for as long as they can.  But with intent data, you have total visibility into anonymous activity in the Dark Funnel that you can then leverage to personalize and prioritize your efforts.

 

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MakingSense of ABM (Account-Based Marketing)
MakingSense of ABM (Account-Based Marketing)

ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the ...