In this episode of MakingSense, Justin breaks down display advertising, specifically B2B advertising using an account-based model. Using AI and intent data, you can surface advertisements to the right audience, personalized to them.
There's a few things that stand in the way of the Digital Marketer and their intended audience:
- Supply Side Platform (SSP) - places people see ads
- Demand Side Platform (DSP) - finding the people to see the ads
- Ad Exchanges - managing the relationship between SSP and DSP
Biggest difference about 6sense's DSP? No lag time to get campaigns up and running. Within 24 hours, your campaign will be launched and you'll feel confident it got to the right audience.