Meet the Sensei's | Going Account Based with Dave Taylor of Impartner Software

Join Dave Taylor, CMO, at Impartner as he discusses how to take an account-based approach that drives higher conversions, resulting in larger deals and increased deal velocity.

 

In this session, you’ll learn how to leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement across sales and marketing.

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Account Based Marketing Will Never Be the Same - Aprimo
Account Based Marketing Will Never Be the Same - Aprimo

It's no longer picking accounts that you want to go after that fit in your ICP. You now know exactly who is...

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We were wide net fishing, and it wasn't working - Sailpoint
We were wide net fishing, and it wasn't working - Sailpoint

Stop fishing with nets with old marketing tactics and start fishing with spears with ABM using 6sense Insig...