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  • Why 6sense is an Account Engagement Platform (and How That’s Different From ABM Solutions)

    Why 6sense is an Account Engagement Platform (and How That’s Different From ABM Solutions)

    Today we officially changed the name of our product to the 6sense Account Engagement Platform, find out why and how we're different from ABM solutions.

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  • 6sense Launches Next Best Actions to Help Prospecting Teams Better Engage Target Accounts

    6sense Launches Next Best Actions to Help Prospecting Teams Better Engage Target Accounts

    Industry-first AI-driven orchestration layer eliminates guesswork for BDRs by providing time-based recommendations for the right contacts, messaging, and actions to build pipeline

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  • It’s Time to Redefine the Role of the CMO

    It’s Time to Redefine the Role of the CMO

    Our CMO, Latane Conant is changing her title to Chief Market Officer. She did not ask permission, or seek out opinions, nor is the nature of the job changing.

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  • Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

    Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

    6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners.

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  • Ensure The Success Of A Personalized Marketing Strategy With These 11 Expert Tips, as seen on Forbes

    Ensure The Success Of A Personalized Marketing Strategy With These 11 Expert Tips, as seen on Forbes

    Personalized marketing is a crucial way of connecting with customers on a fundamental level. Communications experts share their best tips for personalized campaign success.

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  • Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs, as seen on Heinz Marketing

    Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs, as seen on Heinz Marketing

    Imagine the CEO of your company banished the venerable marketing qualified lead (MQL). You weren’t allowed to use it as a marketing metric. Would this excite you? Frighten you? Let's discuss.

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  • It’s Marketing’s Job to Warm Up Accounts, Not BDRs!

    It’s Marketing’s Job to Warm Up Accounts, Not BDRs!

    Stop wasting your BDRs time doing Marketing's job! BDRs should be reaching out to warm, qualified leads, not doing the warming themselves.

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  • Do the Match Test
  • Is It Goodbye to Spam and Adios Pop-up Ads? Next-Gen Platform Sends Sales and Marketing into Stealth Mode

    Is It Goodbye to Spam and Adios Pop-up Ads? Next-Gen Platform Sends Sales and Marketing into Stealth Mode

    Goodbye spam and hello welcome relevant content! 6sense is the next-gen platform for revenue teams to engage with B2B accounts, find out why

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  • 4 Pro Tips For Better Sales Prospecting, as seen on Drift

    4 Pro Tips For Better Sales Prospecting, as seen on Drift

    Whether you’re just starting out at the beginning of a sales dev career or you’re a veteran, you understand the challenges associated with the industry. Here's a few tips from us!

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  • ABM Is Like Throwing A Surprise Party, as seen on Forbes

    ABM Is Like Throwing A Surprise Party, as seen on Forbes

    Think about ABM as throwing a surprise party, you definitely need to know a fair amount of details about your guest of honor in order to make that party memorable.

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  • In the World of Marketing, Engagement is the New Black, as seen on Ad Age

    In the World of Marketing, Engagement is the New Black, as seen on Ad Age

    If you’re like most marketers, you love to count the impressions, clicks and the resulting web traffic from your digital campaigns but it's time to think more about engagement and brand awareness.

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  • 6sense’s 2020 Vision (Part Two) - A Better Prospect Experience

    6sense’s 2020 Vision (Part Two) - A Better Prospect Experience

    As discussed in part one of 6sense's 2020 vision, B2B buying has changed and marketers must adapt. In part two, learn about ways to provide a better prospect experience.

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  • Redefining the Interlock Between Sales and Marketing

    Redefining the Interlock Between Sales and Marketing

    Learn about 6sense's 2020 predictions for the account-based marketing landscape, primarily focusing on how revenue ops has evolved and the importance of Sales and Marketing alignment.

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  • Debunking ABM Myths with Latane Conant of 6sense

    Debunking ABM Myths with Latane Conant of 6sense

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  • PathFactory and 6sense Join Forces To Equip ABM Marketers With Unrivalled Dataset

    PathFactory and 6sense Join Forces To Equip ABM Marketers With Unrivalled Dataset

    The PathFactory and 6sense partnership will give marketers complete visibility into the quality of account engagement and what content and topics are accelerating them through their customer journey

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  • 6sense Places 3rd in 2019 Latka 100: List of Fastest Growing SaaS Companies

    6sense Places 3rd in 2019 Latka 100: List of Fastest Growing SaaS Companies

    6sense scores third in Latka's 2019 list of fastest growing SaaS companies!

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  • 6sense and V2MOM: A New Approach To Marketing, as seen on Forbes

    6sense and V2MOM: A New Approach To Marketing, as seen on Forbes

    Learn how 6sense is taking a different approach to marketing by utilizing V2MOM and leveraging AI and insights to drive ABM.

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  • 7 Marketing Experts Share What They’re Focusing on in 2020, as seen on HubSpot

    7 Marketing Experts Share What They’re Focusing on in 2020, as seen on HubSpot

    From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different.

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  • 6sense Recognized as One of Inc. Magazine’s 2019 Best Workplaces

    6sense Recognized as One of Inc. Magazine’s 2019 Best Workplaces

    6sense was recognized as one of Inc. Magazine's 2019 Best Workplace because of standout employee engagement.

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  • 8 Practical Ways to Optimize AI For Marketing, as seen on Ad Age

    8 Practical Ways to Optimize AI For Marketing, as seen on Ad Age

    With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts, is AI the answer?

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