Tara Corey, VP of Global Marketing Operations at Qlik, answers critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?
In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.
You can’t keep up with thousands of unique buyer journeys… can you? Learn to scale account engagement and growth with the AI-based buyer journey.
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
4:17In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
6sense, the leading Account Engagement Platform, today announced a free, customized report for B2B sales and marketing teams seeking insight into accounts ready to do business.
With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant buyer experiences at scale.
1:56Every company wants to grow revenue predictably and hit their numbers. With 6sense, Marketers and Sellers are enabled to work smarter, not harder, to meet those goals. Find out how...
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth. We'll breakdown our platform and how it can take your rev ops team to the next level.
0:36Gaidar Magnanurov, CMO of Acronis, has seen the impact of 6sense on lead generation, discovering thousands of accounts that were previously unknown.
Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.
To execute a successful ABM strategy, you have to target the right accounts. But where do you find them and how do you best determine which accounts to focus your ABM efforts? Develop an IICP.
While juggling emotions, family and conference calls, we must press on with generating predictable revenue. But not how we did before - we must use the the Three "I' Formula
Many revenue teams overlook the potential of a dynamic ideal customer profile because it requires Big Data and AI. It's time to strike gold on data and set your team up for success.
When you know more, you can do more. Let’s go! Find out what 6sense is doing to help organizations achieve predictable revenue growth.
1:426sense ‘lifted the veil’ for Sage Intaact, showing them things they were never able to see before, helping them uncover new opportunities and get into deals they were missing.
Marketers might feel the familiar Marketing-Qualified Leads (MQL) is the best way to generate revenue during this time of uncertainty. But, if MQLs weren’t working before, they definitely won't now.
Get notified about important activities for your in-market accounts – right in Slack or your inbox.
6sense allowed Sisense's sales team to effectively prioritize their work based on account, timing, intent, and keyword - wouldn't you like that kind of visibility for your team?