Tara Corey, VP of Global Marketing Operations at Qlik, answers critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?
In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.
OSV was focused on finding a platform that would enable them to be highly strategic with campaign strategies and providing a seamless customer experience.
Learn how to create outstanding buyer experiences: know who to target, learn their intent, and use insights to improve even further.
Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.
You can’t keep up with thousands of unique buyer journeys… can you? Learn to scale account engagement and growth with the AI-based buyer journey.
3:39The only match rate that matters is account identification. In this episode, learn about all the ways account identification impacts your marketing strategy.
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
4:17In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
6sense, the leading Account Engagement Platform, today announced a free, customized report for B2B sales and marketing teams seeking insight into accounts ready to do business.
With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant buyer experiences at scale.
1:56Every company wants to grow revenue predictably and hit their numbers. With 6sense, Marketers and Sellers are enabled to work smarter, not harder, to meet those goals. Find out how...
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth. We'll breakdown our platform and how it can take your rev ops team to the next level.
Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.
0:36Gaidar Magnanurov, CMO of Acronis, has seen the impact of 6sense on lead generation, discovering thousands of accounts that were previously unknown.
This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.
To execute a successful ABM strategy, you have to target the right accounts. But where do you find them and how do you best determine which accounts to focus your ABM efforts? Develop an IICP.
While juggling emotions, family and conference calls, we must press on with generating predictable revenue. But not how we did before - we must use the the Three "I' Formula
Many revenue teams overlook the potential of a dynamic ideal customer profile because it requires Big Data and AI. It's time to strike gold on data and set your team up for success.