Tara Corey, VP of Global Marketing Operations at Qlik, answers critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?
In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.
We all know alignment is essential for a well-oiled revenue team. Sales needs to trust and understand marketing in order to have the best chance to win. Find out secrets these B2B marketing experts.
Learn how Kazoo uses intent data to understand buying stages and areas of interest — and to make sure they were focusing their efforts on the best accounts.
0:55After purchasing contacts, Lauren Skinner-Johnson, Marketing Operations Manager at 6sense, shows you how to push persona-specific date from 6sense all the way to your Marketing Automation Platform.
3:15Join Lauren, Marketing Ops Mgr., as she shows how to setup contact purchase orchestrations, purchasing contact info. from the best accounts currently researching your solution, all inside of 6sense.
2:56Lauren , Marketing Ops Mgr, showcases how to utilize 6sense to purchase contacts from in-market accounts and push them to your various systems of record and engagement channels.
Learn how MindTickle refined their account-based approach, and why they’re now seeing a 6x increase in conversion rates when working 6sense qualified accounts.
4:17In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
6sense, the leading Account Engagement Platform, today announced a free, customized report for B2B sales and marketing teams seeking insight into accounts ready to do business.
OSV was focused on finding a platform that would enable them to be highly strategic with campaign strategies and providing a seamless customer experience.
Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.
You can’t keep up with thousands of unique buyer journeys… can you? Learn to scale account engagement and growth with the AI-based buyer journey.
3:39The only match rate that matters is account identification. In this episode, learn about all the ways account identification impacts your marketing strategy.
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
0:36Gaidar Magnanurov, CMO of Acronis, has seen the impact of 6sense on lead generation, discovering thousands of accounts that were previously unknown.
With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant digital campaigns and buyer experiences at scale.
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth. We'll breakdown our platform and how it can take your rev ops team to the next level.
Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.
This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more predictable revenue growth.
To execute a successful ABM strategy, you have to target the right accounts. But where do you find them and how do you best determine which accounts to focus your ABM efforts? Develop an IICP.
