MakingSense of Predictive Analytics

March 19, 2020

In this episode, we'll make sense of predictive analytics and its three data sources — intent data, historical data, and firmographic/technographic data.

Predictive analytics enables your revenue team to eliminate guesswork and prioritize marketing and sales efforts on accounts that are a strong ICP fit and show strong intent to buy.

Previous Article
MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense
MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

Learn how MindTickle refined their account-based approach, and why they’re now seeing a 6x increase in conv...

Next Blog
6sense State of Predictable Revenue Growth Report Offers Practical Insights for Sales & Marketing Leaders to Meet Revenue Goals
6sense State of Predictable Revenue Growth Report Offers Practical Insights for Sales & Marketing Leaders to Meet Revenue Goals

Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 acco...