Modern DemandGen with Adam Goyette, VP of DemandGen at G2

Adam Goyette, VP of Demand Gen at G2, sits down with us to discuss about how the buyer's journey has evolved to rely more heavily on customer advocacy and reviews and what G2 is doing to solve this.

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ABM Deep Dive with Matt Senatore from SiriusDecisions
ABM Deep Dive with Matt Senatore from SiriusDecisions

Matt Senatore, Lead Analyst for SiruisDecisions, sits down to talk some sense with us on all things ABM. “A...

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Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta

Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a succ...