The Science of B2B Selling: How Modern Sales Teams Win Deals Now

People buy from people.

If you’re in sales, you’ve no doubt heard this saying before. For all our years of iterating and innovating on products and services, the fact remains that salespeople are the line from an opportunity to a win — be it jagged, dotted, or straight.

Armed with account-level insights and aligned with marketing on a go-to-market strategy, sales teams get into opportunities quicker and win more deals. No more waiting around for MQLs (or whatever that means).

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