The Art & Science of Selling with A Cloud Guru and Pavillion

July 22, 2021

Revenue team alignment is no walk in the park. For A Cloud Guru, it was a mutual understanding between teams that there’s an art and science behind achieving synchrony. 

The ‘art’ is where the A Cloud Guru team shines with their buttoned-down sales process, and the ‘science’ behind it all lies in the data. 

Now aligned on a single source of truth, A Cloud Guru’s revenue team is now able to focus on the art of capturing the right people at the right time with the right message.

Join Travis Russell, SVP of Global Sales, and Juliette Rizkallah, Former CMO and A Cloud Guru Marketing Advisor, for a thought-provoking conversation about:

  • Bringing together the art and science of selling to improve outcomes 
  • How sales and marketing executives should work towards achieving revenue team alignment
  • A peek into Cloud Guru’s successful transition to an account-based motion
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