MakingSense of Predictive Analytics

March 19, 2020

In this episode, we'll make sense of predictive analytics and its three data sources — intent data, historical data, and firmographic/technographic data.

Predictive analytics enables your revenue team to eliminate guesswork and prioritize marketing and sales efforts on accounts that are a strong ICP fit and show strong intent to buy.

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6 for 6: How Our AEs Use 6sense to Prioritize Outreach on Target Accounts
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