Sales Leader Book Club (No Reading Required)

Get the gist of top-selling sales books in our weekly interviews with the authors themselves.

  • Interview with Keenan, author of Gap Selling1:00:50

    Interview with Keenan, author of Gap Selling

    Maura Brady, Central RVP of 6sense, and Matt Heinz, President of Heinz Marketing, sit down with Keenan, author of Gap Selling.

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  • Are You Addicted to Being Right?  Highlights from Sales Book Club with author Keenan

    Are You Addicted to Being Right? Highlights from Sales Book Club with author Keenan

    Keenan is one of today’s most dynamic and impactful sales leaders. He’s known for his no-holds-barred approach and thoughtful, right-to-the-point advice. Here are our takeaways from our interview.

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  • Interview with Tom Searcy, author of How to Sell in Place1:01:56

    Interview with Tom Searcy, author of How to Sell in Place

    Maura Brady, Central RVP of 6sense, and Matt Heinz, President of Heinz Marketing, sit down with Tom Searcy, author of How to Sell in Place.

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  • Sales Book Club - Keenan CTA

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  • “Right Now, You Are Selling Money”: Highlights from Featured Book Club Author Tom Searcy

    “Right Now, You Are Selling Money”: Highlights from Featured Book Club Author Tom Searcy

    People buy safe. They will say yes if you can help take fear off the table, if you can lower the likelihood of failing.

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  • Interview with Tom Martin, author of The Invisible Sale58:18

    Interview with Tom Martin, author of The Invisible Sale

    Maura Brady, Central RVP of 6sense, and Matt Heinz, President of Heinz Marketing, sit down with Tom Martin, author of The Invisible Sale, to discuss "the Dark Funnel."

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  • The Science of Propinquity (and why it will help you sell more) from featured Author Tom Martin

    The Science of Propinquity (and why it will help you sell more) from featured Author Tom Martin

    Tom Martin, author of The Invisible Sale and the headliner of last week’s Sales Book Club (no reading required!), answered questions for nearly forty minutes until things got weird.

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  • Interview with Trish Bertuzzi, author of The Sales Development Playbook58:39

    Interview with Trish Bertuzzi, author of The Sales Development Playbook

    Maura Brady, Central RVP of 6sense, and Matt Heinz, President of Heinz Marketing, sit down with Trish Bertuzzi, author of The Sales Development Playbook, to discuss the role of a BDR/SDR.

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  • How to Teach Empathy for Sales Teams, as seen on Heinz Marketing

    How to Teach Empathy for Sales Teams, as seen on Heinz Marketing

    Can Empathy be taught? Empathy has always been a necessary part of a successful sale.

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  • Interview with David Brock, author of Sales Manager's Survival Guide59:23

    Interview with David Brock, author of Sales Manager's Survival Guide

    Maura Brady, Central RVP of 6sense, and Matt Heinz, President of Heinz Marketing, sit down with David Brock, author of the Sales Manager's Survival Guide.

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  • Selling is Leading: Seven Lessons from featured Author David Brock

    Selling is Leading: Seven Lessons from featured Author David Brock

    David Brock talks about the role every sales professional can equally play in not just leading their organizations through crisis, but leading their customers and prospects through it as well.

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