The Rise of Revenue Operations with Cornelius Willis of Clari

The Revenue Operations Factory

Cornelius Willis, CMO of Clari, one of the fastest-growing sales management platforms, knows a thing or two about the importance of Rev Ops. In this episode of TalkingSense, we discuss the rise of revenue operations and why the best of breed organizations either have a Chief Revenue Officer/Chief Customer Officer OR a defacto ring leader pulling sales, marketing, and customer success teams together. 

Cornelius also touches on:

  • Avoiding Marketing and Sales Silos
  • Marketing Stats and Measurements - What to Measure, When
  • How to be a Leader that Uses Data
  • Why Predicting for the Future is so SO Important 

As C-Dub puts it, “We should all be looking at revenue and what happens at the end of the funnel. That’s what drives alignment across the organization.” We have to create relevance, cultural alignment, and consistency across teams and the individuals behind those teams. 

Previous Article
Getting Sales & Marketing to the Right Account at the Right Time
Getting Sales & Marketing to the Right Account at the Right Time

In a highly competitive and fast-moving market, getting into deals quicker and shaping the conversation wit...

Next Article
Revenue Operations: Why It’s Necessary to Win in B2B
Revenue Operations: Why It’s Necessary to Win in B2B

Revenue Operations is the next frontier of the competitive advantage in B2B. And this year’s SiriusDecision...