Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft

In sales-personalized emails, you're getting 30% and 45% open rates. It makes a difference to be personalized. What I've learned through our customers is the combination of marketing and sales coming together to create what those core messages are, but still allow your top performers or a person to kind of own the cadence.

- Sydney Sloan, CMO of Salesloft

Previous Article
Duo Security Sets BDRs up for Success with 6sense
Duo Security Sets BDRs up for Success with 6sense

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have ove...

Next Video
ABM Deep Dive with Matt Senatore - SiriusDecisions
ABM Deep Dive with Matt Senatore - SiriusDecisions

Matt Senatore, Lead Analyst for SiruisDecisions, sits down to talk some sense with us on all things ABM. “A...