Revenue Operations is on the rise. Learn all about it.
6sense's 2020 Vision (Part One) - Redefining the Interlock Between Sales and Marketing
Learn about 6sense's 2020 predictions for the account-based marketing landscape, primarily focusing on how revenue ops has evolved and the importance of Sales and Marketing alignment.
The Rise of Revenue Operations with Cornelius Willis of Clari
Cornelius Willis, CMO of Clari, discusses the rise of revenue operations and how to leverage data and insights to be a leader in your industry.
Revenue Operations: Why It’s Necessary to Win in B2B
Revenue Operations is the next frontier of the competitive advantage in B2B. And this year’s SiriusDecision Summit is focused on how “revenue engine alignment has made a revenue operations...
Uniting Your Sales and Marketing Teams with Tracy Eiler, CMO of Insideview
Uniting your revenue operations team is not an easy task but with quantifiable and digestible insights and actions from 6sense, maybe we can help.
Aligning Sales and Marketing with Intent Data: How Motorola Filled the Gap
Tony Condi, Senior Director of Integrated Marketing and Operations at Motorola Solutions spearheaded the search. “We were looking for a solution that would integrate with the other technology....
BDRs/SDRs are a BFD with Dan Gottlieb - Analyst at TOPO
"Marketing is starting to realize just how important the sales development team is to proving that what they're doing is turning into pipeline." - Dan Gottlieb, TOPO
Unifying Revenue Teams Across the Pond: How BluJay Bridged the Gap to Create a Comprehensive ABM Strategy
Learn how BluJay bridged the gap between sales and marketing to create a holistic ABM strategy with 6sense Insights at the core.
Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft
The buying journey now involves upwards of 9 people, all with different needs and behavior. To engage effectively, Sydney Sloan recommends you personalize and humanize your approach. Learn how!
ABM Deep Dive with Matt Senatore - SiriusDecisions
Matt Senatore, Lead Analyst for SiruisDecisions, sits down to talk some sense with us on all things ABM. “ABM is nothing new."
Duo Security Sets BDRs up for Success with 6sense
The role of a BDR can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to engage them with can be an impossible task but 6sense can help.
Supercharging growth through customer and partner marketing with Nate Skinner - VP of Marketing, Pardot
We chat with Nate Skinner, VP of Marketing at Salesforce Pardot, about how he utilizes customer and partner marketing to create loyalty and advocacy beyond just salesforce.
SailPoint Levels-Up Their ABM Strategy With Intent Data
The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are...
Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester
Allison Snow, Sr. Analyst at Forrester, discusses what to do when customers are tired of all the “noise” and generic experiences they are getting from Sales and Marketing teams.
Getting a Seat at the Table with Indy Guha - VP Growth Marketing at Signifyd & Senior Advisor at Bain Capital Ventures
We pick Indy Guha’s brain on being a Senior Advisor on Bain Capitals board and how that correlates to his role as VP of Growth Marketing at Signifyd