Revenue Ops

Revenue Operations is on the rise. Learn all about it.

  • The State of Predictable Revenue Growth Report: 2020 Research Report

    The State of Predictable Revenue Growth Report: 2020 Research Report

    Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.

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  • What Matters With Intent Data

    What Matters With Intent Data

    What matters with intent data?! Well, gathering it can give revenue teams the advantages they need to successfully guide prospects in the buying journey.

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  • 9 Proven Strategies to Make Operations More Efficient While Understaffed, as seen on AdAge

    9 Proven Strategies to Make Operations More Efficient While Understaffed, as seen on AdAge

    In an adequately staffed agency, getting everyone working together on creative problems is straightforward. What happens if you're understaffed? Here's some proven strategies to streamline operations.

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  • 6sense Account Engagement Platform One Pager

    6sense Account Engagement Platform One Pager

    The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth. We'll breakdown our platform and how it can take your rev ops team to the next level.

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  • The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale

    The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale

    Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain point for CMOs for a long time. Attribution is no longer cutting it. Intent is the new pioneer.

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  • Our Entire Organization Uses 6sense with Ian Howells, CMO of Sage Intacct0:46

    Our Entire Organization Uses 6sense with Ian Howells, CMO of Sage Intacct

    Sage Intacct is loving 6sense! Every role on the revenue team has got a use case - BDR inbound, BDR outbound, AEs, Marketing, and Customer success for churn Prevention and upselling.

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  • 6sense Checks All the Boxes - Glassdoor0:54

    6sense Checks All the Boxes - Glassdoor

    Julie Ryan had three criteria for a vendor: the ability to prioritize accounts and fit into work flow, to integrate with Salesforce and Marketo and solid ROI. 6sense checks it all off.

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  • It’s Time to Redefine the Role of the CMO

    It’s Time to Redefine the Role of the CMO

    Our CMO, Latane Conant is changing her title to Chief Market Officer. She did not ask permission, or seek out opinions, nor is the nature of the job changing.

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  • Why 6sense is an Account Engagement Platform (and How That’s Different From ABM Solutions)

    Why 6sense is an Account Engagement Platform (and How That’s Different From ABM Solutions)

    Today we officially changed the name of our product to the 6sense Account Engagement Platform, find out why and how we're different from ABM solutions.

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  • How to Set Up Your BDRs for Success Webinar on 4/15 CTA

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  • Making Your Marketing Budget Work for You with Chris Walker, CEO of RefineLabs25:23

    Making Your Marketing Budget Work for You with Chris Walker, CEO of RefineLabs

    We sat down with Chris Walker, CEO of RefineLabs, to talk about B2B marketing strategies and what channels are big wastes of money. Out with the tradeshows - find out why!

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  • The Difference Between Sales Ops and Rev Ops - Cornelius Willis, CMO of Clari0:55

    The Difference Between Sales Ops and Rev Ops - Cornelius Willis, CMO of Clari

    Willis defines revenue ops as being focused on bringing various tech stacks from marketing, sales and CS to create a shared and aligned view of the business, rather than sales ops remaining siloed.

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  • Rev Ops is All About Bringing Siloed Teams Together - Cornelius Willis, CMO of Clari0:51

    Rev Ops is All About Bringing Siloed Teams Together - Cornelius Willis, CMO of Clari

    Cornelius Willis has a thing or two to say about revenue operations. The goal of revenue operations should not only be to bring siloed operations teams together but bring people together.

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  • Revenue Teams Must Have a Shared View of the Business - Cornelius Willis, CMO of Clari0:35

    Revenue Teams Must Have a Shared View of the Business - Cornelius Willis, CMO of Clari

    Cornelius Willis discusses with us the importance of a shared view of the business across Marketing and Sales.

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  • Redefining the Interlock Between Sales and Marketing

    Redefining the Interlock Between Sales and Marketing

    Learn about 6sense's 2020 predictions for the account-based marketing landscape, primarily focusing on how revenue ops has evolved and the importance of Sales and Marketing alignment.

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  • Getting Sales & Marketing to the Right Account at the Right Time

    Getting Sales & Marketing to the Right Account at the Right Time

    In a highly competitive and fast-moving market, getting into deals quicker and shaping the conversation with potential buyers is extremely important. 6sense helps with sales and marketing alignment.

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  • The Rise of Revenue Operations with Cornelius Willis of Clari24:18

    The Rise of Revenue Operations with Cornelius Willis of Clari

    Cornelius Willis, CMO of Clari, discusses the rise of revenue operations and how to leverage data and insights to be a leader in your industry.

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  • Revenue Operations: Why It’s Necessary to Win in B2B

    Revenue Operations: Why It’s Necessary to Win in B2B

    Revenue Operations is the next frontier of the competitive advantage in B2B. And this year’s SiriusDecision Summit is focused on how “revenue engine alignment has made a revenue operations...

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  • Uniting Your Sales and Marketing Teams with Tracy Eiler, CMO of Insideview24:39

    Uniting Your Sales and Marketing Teams with Tracy Eiler, CMO of Insideview

    Uniting your revenue operations team is not an easy task but with quantifiable and digestible insights and actions from 6sense, maybe we can help.

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  • Aligning Sales and Marketing with Intent Data: How Motorola Filled the Gap

    Aligning Sales and Marketing with Intent Data: How Motorola Filled the Gap

    Tony Condi, Senior Director of Integrated Marketing and Operations at Motorola Solutions spearheaded the search. “We were looking for a solution that would integrate with the other technology....

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