Using Our Lead Scoring Model Just Didn't Work - Glassdoor

Julie Ryan, Snr Mngr Business Operations at Glassdoor explains Glassdoor's attempt to build a scoring model; "it offered no visbility into the scoring logic" and it also didn't take into account any intent data so the scoring was flat. There also was no buy-in from their sales team.

"6sense outperformed both the Glassdoor scores and your competitors" - Julie Ryan

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6sense and Outreach: The New Partnership Sales Teams Need Now
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