I can't live without dynamic segmentation - Nanawall

"Segments that learn and adjust to the criteria you set without having to go back and create static segments is a huge one for us."

- Joe Rapolla, Sales & Marketing Ops Manager - NanaWall

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Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes
Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

While juggling emotions, family and conference calls, we must press on with generating predictable revenue....

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The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale
The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale

Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain po...