Going from MQLs to ABM at Scale

Most marketers started ABM with a combination of spreadsheets, stitched-together systems and processes, and soul-searching conversations with sales. But the real power of ABM lies in automation, alignment, and scale.

In this session, Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what flawless sales and marketing alignment looks like. You’ll learn how to drive sales adoption of 6sense to 100%, how to integrate dashboards that matter, and the results you can achieve with ABM that fires on all cylinders at scale.



 

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