It's time to align your sales and marketing teams around the metrics that really matter. A unified platform approach just made RevOps job a whole lot easier.
The State of Predictable Revenue Growth Report: 2020 Research Report
Every company strives to not only grow revenue, but to grow it predictably. Yet, creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. Find out how.
6sense Account Engagement Platform One Pager
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth. We'll breakdown our platform and how it can take your rev ops team to the next level.
What is the Anonymous Buyer Journey Trying to Tell You?
You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.
The Rise of Revenue Operations with Cornelius Willis of Clari
Cornelius Willis, CMO of Clari, discusses the rise of revenue operations and how to leverage data and insights to be a leader in your industry.
6sense and Outreach: The New Partnership Sales Teams Need Now
The partnership between 6sense and Outreach helps sales reps and marketers personalize every step of the buyer journey.
Going from MQLs to ABM at Scale
Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.
Drive predictable B2B revenue growth with insights from big data and CDPs, as seen on TechCrunch
As the world reopens and revenue teams are unleashed to meet growth targets, many B2B sellers and marketers are wondering how they can best prioritize prospect accounts.
Building the ROI (Revenue Orchestration Intelligence) Engine
Saima explains how PTC uses dashboards to help sales prioritize for inbound and outbound based on real-time data, how they track metrics, and other use cases they’ve rolled out to maximize value.
Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series
Account identification is the bandwidth of your ABM program. Good account identification creates a seamless experience for our team and prospects.
Using Our Scoring Model Just Didn't Work - Glassdoor
"6sense outperformed both the Glassdoor scores and your competitors" - Julie Ryan
Uniting Your Sales and Marketing Teams with Tracy Eiler, CMO of Insideview
Aligning your sales and marketing teams is no easy task, Tracy Eiler, CMO of InsideView, knows. In this episode, Latané Conant sits down with Tracy to talk alignment, measurement and and a lot more.
Great B2B Experiences Don’t Include Gated Content
The debate rages on in content marketing circles about whether to gate content. Learn why 6sense is firmly on the side of no forms.
Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes
While juggling emotions, family and conference calls, we must press on with generating predictable revenue. But not how we did before - we must use the the Three "I' Formula
I can't live without dynamic segmentation - Nanawall
With dynamic segmentation and AI-driven insights, 6sense helped Nanawall go after accounts that are in-market and increased efficiency by automating timely segmenting processes.
The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale
Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain point for CMOs for a long time. Attribution is no longer cutting it. Intent is the new pioneer.
Rev Ops is All About Bringing Siloed Teams Together - Cornelius Willis, CMO of Clari
Cornelius Willis has a thing or two to say about revenue operations. The goal of revenue operations should not only be to bring siloed operations teams together but bring people together.
Aligning Sales and Marketing with Intent Data: How Motorola Filled the Gap
Tony Condi, Senior Director of Integrated Marketing and Operations at Motorola Solutions spearheaded the search. “We were looking for a solution that would integrate with the other technology....