To help organizations better understand and quantify the benefits of implementing the 6sense Account Engagement Platform, Forrester was commissioned to conduct an independent Total Economic Impact™ (TEI) study.
6sense drives incremental revenue by identifying accounts that are “in-market” for a solution. Leads from these accounts convert at higher rates throughout the entire sales cycle.
• Marketing qualified leads (MQLs) convert to opportunities at a 75% higher rate
• Opportunities convert to closed business at a 40% higher rate
• Contract values 50% higher than historical average