We don't use MQLs: JoshAllen - CRO of Drift

They're the best leads that we have in the business because these are people who have come to the website, who are engaging with the chatbot- they're at their point of highest intent. - Josh Allen, CRO of Drift

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MakingSense of ABM (Account-Based Marketing)
MakingSense of ABM (Account-Based Marketing)

ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the ...

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SDRs at SocialChorus prioritize leads and succeed with 6sense
SDRs at SocialChorus prioritize leads and succeed with 6sense

SDR's are the tip of the sales spear and in the perfect world have the ability to be targeted and personali...