ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like ...
MakingSense of ABM (Account-Based Marketing)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
We don't use MQLs: JoshAllen - CRO of Drift
"They're the best leads that we have in the business because these are people who have come to the website, who are engaging with the chatbot they're at their point of highest intent."
SDRs at SocialChorus prioritize leads and succeed with 6sense
SDR's are the tip of the sales spear and in the perfect world have the ability to be targeted and personalized at scale. Take a peek at how SocialChorus is using 6sense insights to prioritize accou
Sage Intacct: "Our sales teams are closing at a higher rate than ever before."
6sense ‘lifted the veil’ for Sage Intaact, showing them things they were never able to see before, helping them uncover new opportunities and get into deals they were missing.
BDRs/SDRs are a BFD with Dan Gottlieb - Analyst at TOPO
"Marketing is starting to realize just how important the sales development team is to proving that what they're doing is turning into pipeline." - Dan Gottlieb, TOPO
Duo Security Sets BDRs up for Success with 6sense
The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can...
Nanawall: It's all about Account Fit AND Engagement Scoring
"The ability to pair account scoring as well as engagement scoring was critical for us." - Joe Rapolla, Sales & Marketing Ops Manager - NanaWall
A sales buzzword I can't stand...: Josh Allen - CRO of Drift
I can see 6sense info directly in Salesforce
"When you log in to Salesforce, right within the account page, there is a widget or a segment on the page that allows you to dive right into all the detail that 6sense provides, which is very....
Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a successful ABM strategy.
Meet the Sensei's | Going Account Based with Dave Taylor of Impartner Software
In this session, you’ll learn how to leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement across..
SDR Horror Stories: Courtney sent out an embarrassing video
Courtney Thompson: Enterprise Account Executive - 6sense
We don't have phones on our desks: Josh Allen - CRO of Drift
There's not a lot of cold calling and there's not a lot of blind outbound calling and it's not necessarily because we don't believe in it. - Josh Allen
SDR Horror Stories: Ernest cold called a CMO's mobile
Ernest Owusu: Director of Sales Development - 6sense
Unifying Revenue Teams Across the Pond: How BluJay Bridged the Gap to Create a Comprehensive ABM Strategy
At 6sense, we know not every company’s journey to ABM is the same. There are bumps, hiccups, and even screw-ups. More importantly, there’s not one ABM strategy that works for everyone. But done...
TOPO 2019 Sales Development Benchmark Report
A research report focused on the strategies and tactics of successful sales development organizations.
2019 6sense Prioritize
ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy
This is part of a series of blog posts that tap into our own ABM experts to guide you through the questions you should be asking when considering account-based sales and marketing technology...
Mediafly: "It's just a better way to engage with your prospects."