Aprimo has Achieved ABM at Scale

June 20, 2019

"We had some early wins with ABM but we always hit this point of not being able to scale ABM, which was a challenge."

- Ed Breault, CMO of Aprimo

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We are getting into accounts earlier - Sailpoint
We are getting into accounts earlier - Sailpoint

- Phil Tran, Sr Manager of Marketing Ops - Sailpoint Technologies

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We were wide net fishing, and it wasn't working - Sailpoint
We were wide net fishing, and it wasn't working - Sailpoint

Stop fishing with nets with old marketing tactics and start fishing with spears with ABM using 6sense Insig...