Know who is actually interested and focus on them.
MakingSense of ABM (Account-Based Marketing)
ABM is the new, hot trend in marketing that has been building pretty steadily for years. It's based on the simple idea that B2B sellers concentrate sales and marketing resources on a clearly defined..
We don't use MQLs - Josh Allen - CRO of Drift
Drift doesn't use MQLs. Instead, they reach out to with visitors on their site who have engaged with the chat bot at their highest level of intent rather than focusing on cold calling.
SDRs prioritize leads and succeed with 6sense - SocialChorus
SDR's are the tip of the sales spear and in the perfect world have the ability to be targeted and personalized at scale. Take a peek at how SocialChorus is using 6sense insights to prioritize.
6sense gives us a comprehensive view of who is in market - Sage Intacct
6sense ‘lifted the veil’ for Sage Intaact, showing them things they were never able to see before, helping them uncover new opportunities and get into deals they were missing.
No Forms. No Spam. No Coldcalls.Learn How
BDRs/SDRs are a BFD with Dan Gottlieb - Analyst at TOPO
"Marketing is starting to realize just how important the sales development team is to proving that what they're doing is turning into pipeline." - Dan Gottlieb, TOPO
Duo Security Sets BDRs up for Success with 6sense
The role of a BDR can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to engage them with can be an impossible task but 6sense can help.
It's all about Account Fit AND Engagement Scoring - Nanawall
"The ability to pair account scoring as well as engagement scoring was critical for us." - Joe Rapolla, Sales & Marketing Ops Manager - NanaWall
A sales buzzword I can't stand...Josh Allen - CRO of Drift
Josh Allen can't stand calling humans prospects! Humanize your approach by leveraging 6sense Insights such as account and stage in the buying journey to personalize conversations with Drift.
I can see 6sense info directly in Salesforce - SocialChorus
6sense's integration with Salesforce allows SocialChorus to have a comprehensive view of accounts in market with ease.
Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a successful ABM strategy.
Meet the Sensei's | Going Account Based with Dave Taylor of Impartner Software
In this session, learn how to leverage AI-driven analytics to uncover demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement across sales and marketing.
Listen to the TalkingSense podcastsubscribe here
SDR Horror Stories: Courtney sent out an embarrassing video
Being a SDR is scary enough without 6sense. Courtney Thompson, Enterprise Account Executive at 6sense, can tell you all about mass emailing an embarrassing videos.
We don't have phones on our desks - Josh Allen - CRO of Drift
There's no need for phones at Drift. Engaging with personalized content via the Drift chat bot has enabled them to engage more directly with buyers and increase conversions
SDR Horror Stories: Ernest cold called a CMO's mobile
Being a SDR is scary enough without 6sense. Ernest, Director of Sales Development at 6sense, can tell you the importance of knowing who you are calling after learning his lesson calling the CMO's cell
Unifying Revenue Teams Across the Pond: How BluJay Bridged the Gap to Create a Comprehensive ABM Strategy
Learn how BluJay bridged the gap between sales and marketing to create a holistic ABM strategy with 6sense Insights at the core.
TOPO 2019 Sales Development Benchmark Report
A research report focused on the strategies and tactics of successful sales development organizations.
2019 6sense Prioritize
6sense's AI technology helps revenue teams prioritize actions by focusing efforts on accounts that are 'in market.'
ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
The Economics of Winning with Ed Breault - CMO of Aprimo
TalkingSense with Ed Breault, CMO of Aprimo
Ask the Expert: Meaningful ABM Awareness Metrics with Jeff Siegel, Director of Strategy
This is part of a series of blog posts that tap into our own ABM experts to guide you through the questions you should be asking when considering account-based sales and marketing technology...