MakingSense of Predictive Analytics

March 19, 2020

In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP). Using predictive analytics enables your revenue teams to takeaway all of the guesswork and prioritize Marketing and Sales efforts on accounts that are a strong ICP fit and have strong intent to buy.

Previous Video
Building a Revenue Engine That Prints Money with PTC
Building a Revenue Engine That Prints Money with PTC

In order to be truly customer obsessed, your digital efforts need to start and end with the customer. We’ve...

Next Video
Driving Predictable Revenue (in unpredictable times) with Heinz Marketing
Driving Predictable Revenue (in unpredictable times) with Heinz Marketing

​6sense and Heinz Marketing conducted research to understand tools and strategies that best-in-class organi...