MakingSense of Predictive Analytics

March 19, 2020

In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP). Using predictive analytics enables your revenue teams to takeaway all of the guesswork and prioritize Marketing and Sales efforts on accounts that are a strong ICP fit and have strong intent to buy.

Previous Video
PRG in Action | How MX Moved from “Sales & Marketing” to a Revenue Team Model
PRG in Action | How MX Moved from “Sales & Marketing” to a Revenue Team Model

With the right data powering their entire revenue org, MX has made large changes at record speed. Learn how...

Next Article
MX Powers their Entire Revenue Org with Intent
MX Powers their Entire Revenue Org with Intent

With the right data powering the entire revenue team, it’s possible to make significant changes at record s...