6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

May 21, 2020

6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences.

One of the biggest challenges for marketers today is focusing multi-channel advertising efforts on the most valuable accounts. Marketers typically must build different audiences in separate advertising platforms, and those audiences may not be consistent—and may not align to the most valuable accounts. With 6sense, customers can create dynamic segments that automatically sync across channels like LinkedIn to reach ideal-fit B2B buyers throughout the purchase journey.

6sense Segments for LinkedIn ads expands on 6sense’s native account-based display advertising capabilities that enable marketers to target and reach dynamic account segments, like which accounts meet their ideal customer profile (ICP) and are in-market to buy but have not yet visited the website. Once 6sense segments are synced with LinkedIn Campaign Manager, customers can leverage 6sense’s account data and insights for all LinkedIn ad types including Sponsored Content, Sponsored Messaging, Text Ads, and Dynamic Ads.

“Over the past two years we’ve expanded our comprehensive display advertising capabilities with features like dynamic display and external media tracking, and integrating with LinkedIn was a natural next step,” said Viral Bajaria, CTO and Co-Founder of 6sense. “Joint customers can now leverage the dynamic segmentation capabilities of 6sense to reach the right audiences on the global LinkedIn network.”

Customers looking to broaden their reach in the EU will see significant benefit from the combination of 6sense’s native display and LinkedIn’s advertising capabilities.

“One of the key ingredients of successful marketing campaigns is the ability to execute and adapt quickly,” says Tim Frank, Sr. Director of Demand Gen, Domo. “6sense’s integration with LinkedIn campaigns gives us an added level of agility. As we update our CRM data and target segments, 6sense updates LinkedIn audiences automatically. The integration provides more accurate targeting and reduces the need for manual list uploads.”

To learn more about 6sense’s account-based advertising capabilities that include native display, retargeting, external media and the integration with LinkedIn, visit 6sense.

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