Meet the Sensei's | ABM Fast Track with Ed Breault & Uran Kabashi of Aprimo

In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement across sales and marketing.

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Phenom Sees Phenomenal Results Across the Revenue Team with 6sense
Phenom Sees Phenomenal Results Across the Revenue Team with 6sense

With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevan...

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The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale
The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale

Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain po...