Why Intent is Mission Critical with Erik Matlick, Founder and CEO of Bombora

Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.

See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.

With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX.

You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.

Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain point for CMOs for a long time. Attribution is no longer cutting it. Intent is the new pioneer.

2020 is the year of sales for Aprimo. Aprimo has introduced their sales team to a tool they believed would be as transformative to their sales function as it was for their marketing team.

With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant buyer experiences at scale.

6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers.

Marketers might feel the familiar Marketing-Qualified Leads (MQL) is the best way to generate revenue during this time of uncertainty. But, if MQLs weren’t working before, they definitely won't now.