Why Intent is Mission Critical with Erik Matlick, Founder and CEO of Bombora

Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.

Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.

When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.

With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX.

Match rates matter in capturing intent and account identification. Learn how 6sense has delivered despite the pandemic.

The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!

You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.

Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain point for CMOs for a long time. Attribution is no longer cutting it. Intent is the new pioneer.

With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant digital campaigns and buyer experiences at scale.

NanaWall's ABM strategy transformed with the introduction of the 6sense platform. With insights into the dark funnel and blindspots of engagement, NanaWall closes more deals faster with 6sense.

How do you know who’s in the market for your product or service and in need of help overcoming a challenge quickly? That's where intent data comes in.