Latane Conant, Chief Market Officer of 6sense, sits down with Erik Matlick, Founder and CEO of Bombora to talk about intent data, the mission-critical piece that is taking Sales and Marketing efforts to the next level.
"6sense was able to surface white space, people who we didn't quite know were in-market or were doing resea...
In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.
Intent data gives your organization total visibility into activity within the Dark Funnel that you can then leverage to prioritize and personalize your outreach.
When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.
With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX.
Match rates matter in capturing intent and account identification. Learn how 6sense has delivered despite the pandemic.
The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!
"6sense was able to surface white space, people who we didn't quite know were in-market or were doing research" - Saima Rashid.
Knowing which accounts to go after and prioritizing your day is hard for an AE. You may be focused on the largest accounts, rather than the ones most ready to buy. Let us walk you through our AEs day.
To help organizations better understand and quantify the benefits of implementing 6sense, Forrester was commissioned to conduct an independent Total Economic Impact™ study.
You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.
The only match rate that matters is account identification. In this episode, learn about all the ways account identification impacts your marketing strategy.
Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain point for CMOs for a long time. Attribution is no longer cutting it. Intent is the new pioneer.
With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant digital campaigns and buyer experiences at scale.
In order to be truly customer obsessed, your digital efforts need to start and end with the customer. We’ve partnered up with experts at PTC, Drift, and People.ai to show you how to build a ROI engine
NanaWall's ABM strategy transformed with the introduction of the 6sense platform. With insights into the dark funnel and blindspots of engagement, NanaWall closes more deals faster with 6sense.
How do you know who’s in the market for your product or service and in need of help overcoming a challenge quickly? That's where intent data comes in.