Our Entire Organization Uses 6sense with Ian Howells, CMO of Sage Intacct

February 24, 2020

Sage Intacct is loving 6sense! Every role on the revenue team has got a use case - BDR inbound, BDR outbound, AEs, Marketing, and Customer success for churn Prevention and upselling.

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The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale
The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale

Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain po...

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