MakingSense of Match Rates

The only match rate that matters is account identification.

In this episode, you’ll learn about all the ways account identification can impact your marketing strategy and efforts. With poor match rates, it's darn-near impossible to prioritize the right accounts.

Best-in-class account identification is key to a successful marketing strategy, better alignment with sales, and a more relevant, personalized experience for your buyers.

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What is the Anonymous Buyer Journey Trying to Tell You?
What is the Anonymous Buyer Journey Trying to Tell You?

You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.

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Forrester Wave - Customer Analytics 2019 Download