Sit down with Kyle Dugan, Senior Digital Marketing Manager at 6sense, for a quick walkthrough of how the 6sense marketing team uses 6sense to run always-on Evergreen display campaigns that target our trending generic keywords. We map our keywords to specific assets without the buying journey to ensure that the content recommended to accounts is relevant to where they are in their journey and what they care about.
In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.
Latane Conant, Chief Market Officer of 6sense, sits down with Erik Matlick, Founder & CEO of Bombora to talk about intent data, the mission-critical piece that's leveling up Sales and Marketing effort
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth. We'll breakdown our platform and how it can take your rev ops team to the next level.
With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX.
2020 is the year of sales for Aprimo. Aprimo has introduced their sales team to a tool they believed would be as transformative to their sales function as it was for their marketing team.
Justin Gutwein, Content Experience Manager at 6sense, walks you through how we utilize 6sense's insights into keywords and our predictive model to map content around each buying stage.
6sense helped Qlik prioritize in market accounts and focus on engaging the right leads with relevant timely content throughout the buying process.
GAN Integrity’s sales, marketing, and product teams are all leveraging the 6sense platform and seeing great success. With the whole team bought in, GAN is pleased with the results and alignment.
Learn how Aprimo leverages 6sense rich and accurate data to enable their sales teams and create dynamic content experiences across multiple solutions, industries, and channels.
In this session of Predictable Revenue Growth in Action, you’ll be hearing from Justin Noll, Senior Director of Marketing at Phenom, about how their revenue team’s efforts are powered by 6sense
Dasha Vasilyeva demonstrates how 6sense account executives utilize our own product to prioritize, personalize and measure their outreach efforts.
6sense and Heinz Marketing conducted research to understand tools and strategies that best-in-class organizations are currently leveraging to drive revenue. We discuss the findings in this webinar.
What matters with intent data?! Well, gathering it can give revenue teams the advantages they need to successfully guide prospects in the buying journey.
Mac Conn, Director of Commerical Sales at 6sense, walks you through how we use 6sense segments to create dynamic sales territories based on filter logic.
With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant buyer experiences at scale.