Predictive Marketing & Sales
Deliver the right message, to the right account, at the right time with rich insights into an account's entire buying journey.
MakingSense of Predictive Analytics
In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
Predictive Marketing Is Easier Than It Looks and More Important Than You Know
Marketers, stop wasting time with random marketing efforts and ABM tactics and make the switch to predictive marketing.
6sense & Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration
6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights.
In Market Demand Report
What We've Learned From Pioneering Account-Based Predictive Models
Learn 6sense’s five primary predictive models and why they’re essential to scaling an account-based sales and marketing strategy.
MakingSense of Intent Data
Intent data gives your organization total visibility into activity within the Dark Funnel that you can then leverage to prioritize and personalize your outreach.
ABM Strategy Falling Short? Blame Your Data.
When marketing decisions are made based more on guesswork than real data, your account-based marketing strategy is destined to fall short.
MX Powers Their Entire Revenue Org with Intent
With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX.
B2B Marketing Experts Spill Their Secrets to Marketing-Sales Alignment
We all know alignment is essential for a well-oiled revenue team. Sales needs to trust and understand marketing in order to have the best chance to win. Find out secrets these B2B marketing experts.
6sense Match Rates, Explained: Capturing Intent and Identifying Accounts
Match rates matter in capturing intent and account identification. Learn how 6sense has delivered despite the pandemic.
Intent, Identification, and the Shift to Working from Home, Q&A with Viral Bajaria, CTO of 6sense
The transition to working from home has impacted many people, and a few have asked whether it has also had an impact on 6sense’s ability to capture intent data and identify accounts - find out here!
PTC Identifies Anonymous Accounts with 6sense
"6sense was able to surface white space, people who we didn't quite know were in-market or were doing research" - Saima Rashid.
Why Intent is Mission Critical with Erik Matlick, Founder and CEO of Bombora
Latane Conant, Chief Market Officer of 6sense, sits down with Erik Matlick, Founder & CEO of Bombora to talk about intent data, the mission-critical piece that's leveling up Sales and Marketing effort
6 for 6: How Our AEs Use 6sense to Prioritize Outreach on Target Accounts
Knowing which accounts to go after and prioritizing your day is hard for an AE. You may be focused on the largest accounts, rather than the ones most ready to buy. Let us walk you through our AEs day.
Forrester's Total Economic Impact of 6sense Report
To help organizations better understand and quantify the benefits of implementing 6sense, Forrester was commissioned to conduct an independent Total Economic Impact™ study.
What is the Anonymous Buyer Journey Trying to Tell You?
You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.
MakingSense of Match Rates
The only match rate that matters is account identification. In this episode, learn about all the ways account identification impacts your marketing strategy.
The Decline of Attribution and Rise of Intent: Measuring Marketing’s Value in a Complex Sale
Measuring the full buying process, and especially measuring marketing’s influence on it, has been a pain point for CMOs for a long time. Attribution is no longer cutting it. Intent is the new pioneer.
Phenom Sees Phenomenal Results Across the Revenue Team with 6sense
With 6sense, Phenom has aligned their go-to-market efforts and is now creating highly-personalized, relevant digital campaigns and buyer experiences at scale.
Building a Revenue Engine That Prints Money with PTC and Drift
In order to be truly customer obsessed, your digital efforts need to start and end with the customer. We’ve partnered up with experts at PTC, Drift, and People.ai to show you how to build a ROI engine