Know what a prospect is going to do before they do.
Nanawall: Digital Display control and Analytics
"The consolidation and the efficiencies but being able to create campaigns and create segments really that are hyper-targeted to the accounts and tied directly to the predictive model." - Joe Rapolla
Qlik: It enabled us to treat the right leads the right way
- Tara Corey, VP of Global Marketing Operations - Qlik
Predictive Analytics Give Manufacturer Nanawall the Competitive Edge
NanaWall, a large manufacturer of opening glass wall systems and a leader in their industry, is not new to ABM. In fact, they have used an account-based approach to their sales and marketing...
Breaking Through the Noise with Allison Snow - Senior Analyst for Forrester
Allison Snow, Sr. Analyst at Forrester, discusses what to do when customers are tired of all the “noise” and generic experiences they are getting from Sales and Marketing teams.
ABM is Just Good Marketing
Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock...
Ask the Expert Series: Account Selection with Jeff Siegel, Director of Strategy
This is one in a series of blog posts that will tap into our own ABM experts to guide you through the questions you should be asking when considering ABM technology. In the world of ABM platforms,...