“Every company strives to not only grow revenue but to grow it predictably. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. The ways and means to achieve it remain a difficult task,” said Latane Conant, CMO at 6sense. “If your company failed to meet revenue goals, you’re not alone; our research found that 80% of companies failed to exceed revenue goals in 2019 and 38% of companies didn’t meet at least 90% of their goals.”
6sense and Heinz Marketing conducted research to understand tools and strategies that best-in-class organizations are currently leveraging to drive revenue. We discuss the findings in this webinar.
Account engagement and customer retention need more than ABM… Today, marketing success depends on account-based experience (ABX).
Prioritizing your BDRs’ time should always be top-of-mind, as they are the frontline of your organization. But today’s BDRs can’t possibly keep up with engaging at scale.
See what topics resonated most with our audience in 2020, with 10 most-clicked content pieces this year.
You can’t know what you don’t know about the buyer journey… or can you? Learn to light up your Dark Funnel.
You can’t keep up with thousands of unique buyer journeys… can you? Learn to scale account engagement and growth with the AI-based buyer journey.
An inside look into what it means to be a revenue-driving, campaign-transforming, difference-making B2B marketer today.
B2B selling is an art and requires patience, insights, and alignment with Marketing. Sales knows MQLs aren't working, but how do modern sales teams compete and win? Find out in this ebook.
In this session of Predictable Revenue Growth in Action, you’ll be hearing from Justin Noll, Senior Director of Marketing at Phenom, about how their revenue team’s efforts are powered by 6sense
Digital advertising campaigns should be simple yet speedy to configure and launch, and reach the right people. Learn the best approaches to implementing an effective account-based ad strategy.
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth. We'll breakdown our platform and how it can take your rev ops team to the next level.
In this episode of MakingSense, Justin breaks down predictive analytics along with its three data sources - intent data, historical data and firmographic/technographic data (ICP).
With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX.
With the right data powering their entire revenue org, MX has made large changes at record speed. Learn how to achieve predictable revenue growth from MX in this session!
Many revenue teams overlook the potential of a dynamic ideal customer profile because it requires Big Data and AI. It's time to strike gold on data and set your team up for success.
Based on our newest research, we’ve broken down the journey to predictable revenue growth into 4 key stepping stones for Sales teams.
Jordan Linford will describe why Impartner shifted from MQLs to account-based funnel tracking, their journey from a homegrown ABM stack to 6sense, and what sales and marketing alignment looks like.
Learn how Aprimo leverages 6sense rich and accurate data to enable their sales teams and create dynamic content experiences across multiple solutions, industries, and channels.