PRG in Action | How MX Moved from “Sales & Marketing” to a Revenue Team Model

May 28, 2020

With the right data powering their entire revenue org, MX has made large changes at record speed. In this session, you’ll learn how MX transformed the way they do business by unlocking the power of intent data across their revenue team. Between creating stellar dashboards, equipping their BDR team with 6sense, and even having senior-level executives contribute to prospecting efforts, MX has created a buttoned-up process for their revenue team and it’s all built around the 6sense platform.

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MX Powers their Entire Revenue Org with Intent
MX Powers their Entire Revenue Org with Intent

With the right data powering the entire revenue team, it’s possible to make significant changes at record s...

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