Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft

In sales-personalized emails, you're getting 30% and 45% open rates. It makes a difference to be personalized. What I've learned through our customers is the combination of marketing and sales coming together to create what those core messages are, but still allow your top performers or a person to kind of own the cadence.

- Sydney Sloan, CMO of Salesloft

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