Forrester's Total Economic Impact of 6sense Report

May 1, 2020

To help organizations better understand and quantify the benefits of implementing the 6sense Account Engagement Platform, Forrester was commissioned to conduct an independent Total Economic Impact™ (TEI) study.

6sense drives incremental revenue by identifying accounts that are “in-market” for a solution. Leads from these accounts convert at higher rates throughout the entire sales cycle.

Interviewees saw:

• Marketing qualified leads (MQLs) convert to opportunities at a 75% higher rate

• Opportunities convert to closed business at a 40% higher rate

• Contract values 50% higher than historical average

 

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