Drift & 6sense Increase Personalization and Improve the Buying Experience: Josh Allen - CRO of Drift

In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personalization. It's the thing that every Marketer talks about but nobody really knows how to do.

With 6sense, PTC has leveled up their personalization efforts with the ability to serve up different visitors different imagery and content based on their industry, according to Saima Rashid.

Personalization is worth it, according to Lynne Capozzi, CMO of Acquia. Why is it worth it? It pays off on conversions, leads, sales results and sales cycles! Start your journey today!

We talked some quick sense with Nick Ezzo, VP of Demand Gen at Sage Intacct, on having meaningful conversations with accounts with content that is right for them at their stage in the buying journey.

Kyle Dugan, Senior Digital Marketing Manager at 6sense, walks through how he leverages 6sense segments through our Google Adwords integration to create hyper-personalized display campaigns.

Latane Conant, CMO of 6sense, sits down with Randy Frisch, Co-founder and CMO of Uberflip, to talk about leveraging content experiences to engage with buyers.

6sense is a strong tool for the business development team at Glassdoor. By providing them with insights to better prioritize and personalize, the sales team has leveled up their prospecting.

It is time to humanize your approach to lead generation. Target in market accounts using 6sense and reach them with personalized gift experiences with Alyce.

6sense was named Uberflip's technology partner for our innovative application to personalize web experiences.

With 6sense's API, personalize web experiences on the account level with aggregate rendered segment data.

The buying journey now involves upwards of 9 people, all with different needs and behavior. To engage effectively, Sydney Sloan recommends you personalize and humanize your approach. Learn how!