Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft

In sales-personalized emails, you're getting 30% and 45% open rates. It makes a difference to be personalized. What I've learned through our customers is the combination of marketing and sales coming together to create what those core messages are, but still allow your top performers or a person to kind of own the cadence.

- Sydney Sloan, CMO of Salesloft

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Drift & 6sense Increase Personalization and Improve the Buying Experience: Josh Allen - CRO of Drift
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15 Fun Elements To Include In A Personalized Marketing Campaign (And Why They Work), as seen on Forbes
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