Going Beyond ABM with Ari Capogeannis of Sage Intacct

Learn how to hyper-personalize and accelerate your consumer journey while simplifying sales and marketing alignment through cohesive, data driven tactics.

Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, will discuss how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline acceleration.

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MakingSense of Personalization
MakingSense of Personalization

In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personaliz...

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Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft
Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft

The buying journey now involves upwards of 9 people, all with different needs and behavior. To engage effec...