6sense + Alyce | Personalize & Prioritize Direct Gifting

In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personalization. It's the thing that every Marketer talks about but nobody really knows how to do.

Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, discusses how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline acceleration

The buying journey now involves upwards of 9 people, all with different needs and behavior. To engage effectively, Sydney Sloan recommends you personalize and humanize your approach. Learn how!

With 6sense, PTC has leveled up their personalization efforts with the ability to serve up different visitors different imagery and content based on their industry, according to Saima Rashid.

6sense is a strong tool for the business development team at Glassdoor. By providing them with insights to better prioritize and personalize, the sales team has leveled up their prospecting.

Kyle Dugan, Senior Digital Marketing Manager at 6sense, walks through how he leverages 6sense segments through our Google Adwords integration to create hyper-personalized display campaigns.

We talked some quick sense with Nick Ezzo, VP of Demand Gen at Sage Intacct, on having meaningful conversations with accounts with content that is right for them at their stage in the buying journey.

Personalization is worth it, according to Lynne Capozzi, CMO of Acquia. Why is it worth it? It pays off on conversions, leads, sales results and sales cycles! Start your journey today!