6sense + Alyce | Personalize & Prioritize Direct Gifting

In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personalization. It's the thing that every Marketer talks about but nobody really knows how to do.

With 6sense, PTC has leveled up their personalization efforts with the ability to serve up different visitors different imagery and content based on their industry, according to Saima Rashid.

6sense is a strong tool for the business development team at Glassdoor. By providing them with insights to better prioritize and personalize, the sales team has leveled up their prospecting.

Kyle Dugan, Senior Digital Marketing Manager at 6sense, walks through how he leverages 6sense segments through our Google Adwords integration to create hyper-personalized display campaigns.

Personalization is worth it, according to Lynne Capozzi, CMO of Acquia. Why is it worth it? It pays off on conversions, leads, sales results and sales cycles! Start your journey today!

Lynne Capozzi, CMO of Acquia, sits down with us to talk about the transformation of the CMO role and what it means to be a CMO today.

Stop relying on forms and cold calling for lead generation and start focusing on personalization. The more you know about an account, the better you can engage with them. 6sense and Drift can help.

Dynamically adjust Uberflip landing pages from 6sense insights such as account, person, timing, branded and generic keywords to create hyper relevant experiences.

The buying journey now involves upwards of 9 people, all with different needs and behavior. To engage effectively, Sydney Sloan recommends you personalize and humanize your approach. Learn how!

Branding and advertising is a great asset for Marketing but it can get expensive quick. Find out how 6sense helps Sage Intacct keep their advertising costs down.