6sense + Uberflip | 3-Tier Strategy to Personalization at Scale

In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.

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The Fate of the CMO with Lynne Capozzi, CMO of Acquia
The Fate of the CMO with Lynne Capozzi, CMO of Acquia

Lynne Capozzi, CMO of Acquia, sits down with us to talk about the transformation of the CMO role and what i...

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Cost Effective Branding with Ian Howells, CMO of Sage Intacct
Cost Effective Branding with Ian Howells, CMO of Sage Intacct

Branding and advertising is a great asset for Marketing but it can get expensive quick. Find out how 6sense...