6sense + Uberflip | 3-Tier Strategy to Personalization at Scale

In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.

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6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences
6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

6sense announced a new integration with LinkedIn, the world’s largest online professional network, to enabl...

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Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft
Delivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft

The buying journey now involves upwards of 9 people, all with different needs and behavior. To engage effec...