Personalization
Display Ads. Websites. Chat Bots. SDR Outreach. Content Experiences...It's time to get personal AND meaningful.
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Read Article6sense Raises $125 Million in Series D Funding, Increases Valuation to $2.1 Billion
6sense, the leading account engagement platform, today announced it has raised $125 million in Series D funding at a $2.1 billion valuation.
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PRG Report - Download
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4:37Watch VideoMakingSense of Personalization
In this episode of MakingSense, we're breaking down the biggest mystery to Marketers everywhere: Personalization. It's the thing that every Marketer talks about but nobody really knows how to do.
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Customer Stories
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1:00:02Watch VideoGoing Beyond ABM with Ari Capogeannis of Sage Intacct
Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, discusses how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline acceleration
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Read ArticleHacking the Secrets of Account-Based Marketing, as seen on Acquia
Acquia participated in the Reimagine Account-Based Experience (ABX) Hackathon by 6Sense. Here's what we learned about optimizing ABM strategy.
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32:08Watch VideoDelivering Personalization at Scale with Sydney Sloan, CMO of SalesLoft
The buying journey now involves upwards of 9 people, all with different needs and behavior. To engage effectively, Sydney Sloan recommends you personalize and humanize your approach. Learn how!
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Read ArticleSage Intacct Makes the Case for Web Personalization
Sage Intacct has leveraged the 6sense API to enhance their website personalization based on 6sense segments to deliver engaging relevant content.
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Read ArticleWith ABM, the Key to Buyer Engagement is the Right Content with Randy Frisch, CMO of Uberflip
Targeting in-market B2B accounts with relevant, personalized content at scale is possible with the right AI-powered tech stack.
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In Market Demand Report
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Read ArticleMindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense
Learn how MindTickle refined their account-based approach, and why they’re now seeing a 6x increase in conversion rates when working 6sense qualified accounts.
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0:22Watch VideoWe Personalize Imagery and Content Based on Industry - PTC
With 6sense, PTC has leveled up their personalization efforts with the ability to serve up different visitors different imagery and content based on their industry, according to Saima Rashid.
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0:32Watch VideoPrioritization and Personalization Has Leveled Up Our Prospecting Game - Glassdoor
6sense is a strong tool for the business development team at Glassdoor. By providing them with insights to better prioritize and personalize, the sales team has leveled up their prospecting.
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3:18Watch Video6 for 6: How Our Marketing Team Uses 6sense & Google Ads to Create Journey-Based Ad Campaigns
Kyle Dugan, Senior Digital Marketing Manager at 6sense, walks through how he leverages 6sense segments through our Google Adwords integration to create hyper-personalized display campaigns.
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2:55Watch VideoEnabling Personalized Marketing with Nick Ezzo, VP of Demand Gen at Sage Intacct
We talked some quick sense with Nick Ezzo, VP of Demand Gen at Sage Intacct, on having meaningful conversations with accounts with content that is right for them at their stage in the buying journey.
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59:06Watch Video6sense + Alyce | Personalize & Prioritize Direct Gifting
It is time to humanize your approach to lead generation. Target in market accounts using 6sense and reach them with personalized gift experiences with Alyce.
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Read ArticleHow CoreView Transformed Their Digital Strategy with 6sense
While we’re all learning to adjust to a “new normal”, CoreView is going above and beyond in adopting new, innovative strategies to embrace this shift to an all-virtual world.
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22:13Watch VideoThe Power of Personalization
Panelists will discuss the role of fine-tuning 6sense segments, channel effectiveness by stage of the buying cycle, and key components of the marketing tech stack to supplement the data and insights.
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Marketing Persona Content
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0:44Watch VideoThe Personalization Journey is Worth it - Lynne Capozzi, CMO of Acquia
Personalization is worth it, according to Lynne Capozzi, CMO of Acquia. Why is it worth it? It pays off on conversions, leads, sales results and sales cycles! Start your journey today!
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