The 6sense Account Engagement Platform gives revenue teams the ability to uncover demand signals, prioritize accounts and actions, and engage B2B buying teams across any channel throughout their buying journey. As it uncovers anonymous buying behavior, 6sense provides company data, account buying stage predictions, and dynamic segments to Reactful via a seamless integration.
With 6sense and Reactful, marketers can ensure their website adapts to each visitor’s exhibited intent while also delivering a personalized “concierge” web experience based on the knowledge of the entire account — and ultimately increase website conversions.