Customers today take their own unique journey when making purchase decisions. They’re less likely than ever to raise their hands until late in the buying journey, and sales and marketing teams need to engage an entire buying team to generate and win deals.
Unfortunately, sales and marketing technology hasn’t kept pace with these changes, leaving revenue teams without a complete picture of customer demand. And as a result, they often get into deals too late or miss out on opportunities altogether.
Together, 6sense and LinkedIn enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. Once synced, customers can leverage 6sense’s account data and insights for all LinkedIn ad types including Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads.