B2B Buyers are bypassing vendor sites, using search engines, and trustworthy review sites to select their top purchase options. With that in mind, how can businesses target qualified, active buyers that are looking to buy?
Join our panel of experts from WatchGuard, 6sense, and TrustRadius as we discuss how WatchGuard combines intent data with ABM tools to double engagement with marketing content.
In this session you’ll learn how to:
- Enable sales with information about accounts that are researching your products
- Generate high-value impressions from qualified users
- Double engagement on landing pages, and increase metrics like click-through rate, bounce rate, and time on page