The buying journey has evolved and now involves on average 9.6 people, according to Gartner, making engaging individuals with relevant timely content much more different without account level insights.
Speakers:
49:01In order to be truly customer obsessed, your digital efforts need to start and end with the customer. We’ve partnered up with experts at PTC, Drift, and People.ai to show you how to build a ROI engine
25:17Learn how the MindTickle revenue team is aligned on a single source of truth, and is seeing amazing results within 60 days after going all in on an account-based approach
27:30Learn how HighRadius shifted to an account-based strategy with 6sense and what the team learned during the transition.
25:10Learn how Onesource Virtual is aligned by using data and key account insights to uncover new opportunities, personalize outreach and engage demand at scale.
47:49Tara Corey, VP of Global Marketing Ops at Qlik, teaches us how to leverage AI-driven insights and orchestration in 6sense to turn your fragmented ABM approach into one that is cohesive and targeted
50:29hear from the ABM experts at ServiceMax, 6sense, & LeanData and how their revenue teams are using advanced tactics, tools, and processes to align Sales and Marketing around an account-centric strategy
59:02In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement...
52:50Join our panel of experts from WatchGuard, 6sense, and TrustRadius as we discuss how WatchGuard combines intent data with ABM tools to double engagement with marketing content
53:30With the right data powering their entire revenue org, MX has made large changes at record speed. Learn how to achieve predictable revenue growth from MX in this session!
45:53Learn from Ari Capogeannis, Senior Director of Marketing at Cumulus Networks, all the different ways in which you can create enablement plays for your team and create a cohesive experience.
39:45In this session of Predictable Revenue Growth in Action, you’ll be hearing from Justin Noll, Senior Director of Marketing at Phenom, about how their revenue team’s efforts are powered by 6sense
1:00:02Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, discusses how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline acceleration
1:01:01Going Account Based with Dave Taylor of Impartner Software
30:06In this session of PRG in Action, we're chatting with Tahlor DiCicco, VP of Global Marketing at CoreView, on how they've pivoted their marketing efforts within days to yield successful results.
39:13Learn how Aprimo leverages 6sense rich and accurate data to enable their sales teams and create dynamic content experiences across multiple solutions, industries, and channels.
43:18Prioritizing your BDRs’ time should always be top-of-mind, as they are the frontline of your organization. But today’s BDRs can’t possibly keep up with engaging at scale.
58:05B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities.
1:02:15Matt Senatore, Service Director, Account-Based Marketing at SiriusDecisions, an Lauren Weatherly - VP of Marketing and Demand Gen at PGi, teach you how to take control in an account-based buying world