The Evolution and Future of ABM Platforms with Forrester

The recent publication of The Forrester New Wave™: ABM Platforms, Q2 2020 marks a major milestone in the evolution of ABM into a mainstream strategy. B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities required to implement an account-based strategy at scale.

Join Latane Conant, Chief Market Officer at 6sense and guest speaker Steve Casey, Principal Analyst at Forrester, to learn:

  • How the ABM solution landscape has evolved over the past several years
  • What criteria B2B marketers should consider when evaluating ABM platforms today
  • Where the ABM platform market is headed in the future and what that means for the entire martech stack
  • The returns organizations are realizing from their investment in ABM platforms​

Slide Deck:

Previous Article
Analyst Webinars

Next Video
The Lead is Dead! Long Live the Buying Team with SiriusDecisions
The Lead is Dead! Long Live the Buying Team with SiriusDecisions

The buying journey has evolved and now involves on average 9.6 people, according to Gartner, making engagin...