The Evolution and Future of Account-Based Marketing Platforms with Forrester

The recent publication of The Forrester New Wave™: ABM Platforms, Q2 2020 marks a major milestone in the evolution of ABM into a mainstream strategy. B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities required to implement an account-based strategy at scale.

Join Latane Conant, Chief Market Officer at 6sense and guest speaker Steve Casey, Principal Analyst at Forrester, to learn:

  • How the ABM solution landscape has evolved over the past several years
  • What criteria B2B marketers should consider when evaluating ABM platforms today
  • Where the ABM platform market is headed in the future and what that means for the entire martech stack
  • The returns organizations are realizing from their investment in ABM platforms​

Slide Deck:

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