The recent publication of The Forrester New Wave™: ABM Platforms, Q2 2020 marks a major milestone in the evolution of ABM into a mainstream strategy. B2B marketing and sales teams increasingly view account-based platforms as central to their go-to-market approach, and a new consensus is emerging on the features and capabilities required to implement an account-based strategy at scale.
Join Latane Conant, Chief Market Officer at 6sense and guest speaker Steve Casey, Principal Analyst at Forrester, to learn:
- How the ABM solution landscape has evolved over the past several years
- What criteria B2B marketers should consider when evaluating ABM platforms today
- Where the ABM platform market is headed in the future and what that means for the entire martech stack
- The returns organizations are realizing from their investment in ABM platforms