How to 2X Engagement with Intent Data with WatchGuard and TrustRadius

B2B Buyers are bypassing vendor sites, using search engines, and trustworthy review sites to select their top purchase options. With that in mind, how can businesses target qualified, active buyers that are looking to buy?

Join our panel of experts from WatchGuard, 6sense, and TrustRadius as we discuss how WatchGuard combines intent data with ABM tools to double engagement with marketing content.

In this session you’ll learn how to:

  • Enable sales with information about accounts that are researching your products
  • Generate high-value impressions from qualified users
  • Double engagement on landing pages, and increase metrics like click-through rate, bounce rate, and time on page

Slide Deck:

 

Previous Video
Uncovering and Prioritizing Demand with Tara Corey of Qlik
Uncovering and Prioritizing Demand with Tara Corey of Qlik

Tara Corey, VP of Global Marketing Ops at Qlik, teaches us how to leverage AI-driven insights and orchestra...

Next Video
Fast Track to ABM with Ed Breault & Uran Kabashi of Aprimo
Fast Track to ABM with Ed Breault & Uran Kabashi of Aprimo

In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prior...