How HighRadius Aligns Their Revenue Team On An Account-Based Strategy With 6sense

Shifting to account-based everything is no easy feat, and for a large enterprise organization, it’s no less. Your sales team might already be thinking account-based, but your traditional marketing metrics are making it hard to move away from an MQL-based model…until now.

Account-based metrics drive insights that improve your strategy and align your revenue team. Join this session featuring John Whiteside, Associate VP of Digital Programs at HighRadius, to hear how their team shifted to an account-based strategy with 6sense and what the team learned during the transition. You’ll learn how to:

  • Up-level your marketing organization to think about marketing activities by account rather than by lead;
  • Align your revenue team with account-based KPIs and strategies; and
  • Identify the tools and reporting your revenue team needs to optimize their activities and engage the right buyers.

Slide Deck:

Previous Video
Mindtickle Goes All In and Wins With an Account-Based Strategy
Mindtickle Goes All In and Wins With an Account-Based Strategy

Learn how the MindTickle revenue team is aligned on a single source of truth, and is seeing amazing results...

Next Video
The Art & Science of Selling with A Cloud Guru and Pavillion
The Art & Science of Selling with A Cloud Guru and Pavillion

Join Travis Russell, SVP of Global Sales, and Juliette Rizkallah, Former CMO and A Cloud Guru Marketing Adv...